Turning farmers into heroes
Superhero meets farming: showcasing the possibilities with HORSCH.
For HORSCH, a family-owned agricultural machinery manufacturer, we created a campaign that elevates farmers to hero status. “Farming Heroes – Next Generation Technology” demonstrates how HORSCH tools and their users merge into an unstoppable force of efficiency.
A wide media landscape
The campaign featured a film, over 150 ads in targeted newspapers and magazines, an interactive online presence, and a unique exhibition highlight: the actual superhero suit from the commercial, displayed for live events and trade shows.
