Data privacy

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Here you will find information on how we handle your personal data when you visit our website. In order to provide the functions and services of our website, it is necessary for us to collect personal data about you. Below we explain what data we collect about you, why this is necessary and what rights you have in relation to your data. Responsible for the processing of personal data on this website is (see imprint):

SAINT ELMO’S Management GmbH & Co. KG
August-Everding-Str. 25
81671 Munich
Phone: +49 89 599958-0
Fax: +49 89 599958-88
E-mail: muenchen(at)saint-elmos.com

You can also contact our data protection officer at any time at privacy(at)saint-elmos.com if you have any questions about data protection.

Informational use

If you use this website without transmitting data to us in any other way (e.g. by registering or using the contact form), we only collect technically necessary data that is automatically transmitted to our server (e.g. IP address, date and time of the request, browser type and operating system). This is technically necessary in order to display our website to you. Insofar as personal data is concerned, Art. 6 para. 1 lit. f GDPR is the legal basis for the collection.

Use of cookies

We use cookies to facilitate and improve the use of our website. Cookies are text information that is stored on a computer via the web browser when you visit a website. This serves to recognize a session, for example when logging in permanently to a website or using the shopping cart function of an online store.

Most web browsers accept cookies automatically. You can delete stored cookies at any time via the settings of your web browser. You can also adjust the settings of your web browser so that no cookies are stored. In this case, not all functions of our website may be available.

Contact form

You can enter personal data on our website via a contact form. If you use the contact form, we collect and store the data that you enter in the input mask (e.g. surname, first name, e-mail address). This data is not passed on to third parties.

In the case of consent, the legal basis for processing is Art. 6 para. 1 lit. a GDPR. If your request serves to prepare the conclusion of a contract, Art. 6 para. 1 lit. b GDPR is an additional legal basis. We use the data exclusively to process and respond to your request.

Application option

You can apply for a job on our website. When you apply, we collect and store the data you enter in the input screen. This data will not be passed on. The application function can only be used with your consent. The legal basis for processing is Art. 6 para. 1 lit. a GDPR. The collection of application data serves exclusively to process your application.

You can subscribe to a newsletter on our website. When you subscribe to the newsletter, we collect and store the data you enter in the input mask (e.g. surname, first name, e-mail address). This data is not passed on to third parties. Subscription to the newsletter is only possible with your consent. The legal basis for processing is Art. 6 para. 1 lit. a GDPR. We use the data exclusively for sending newsletters.

Storage duration

We only process and store your data for as long as is necessary for processing or to comply with legal obligations. Once the purpose of processing no longer applies, your data will be blocked or deleted. If there are additional legal obligations for storage, we will block or delete your data when the legal storage periods expire.

Your rights

You have the following legal rights vis-à-vis us with regard to your personal data:

Right to information
As a data subject, you have the right to request confirmation as to whether we are processing personal data concerning you. If this is the case, you have the right to information about this personal data and to further information, e.g. the processing purposes, the recipients and the planned duration of storage or the criteria for determining the duration. Right to rectification and completion
As the data subject, you have the right to request the rectification of inaccurate data without undue delay. Taking into account the purposes of the processing, you have the right to request the completion of incomplete data. Right to erasure (“right to be forgotten”)
As the data subject, you have the right to erasure if the processing is not necessary. This is the case, for example, if your data is no longer required for the original purposes, if you have revoked your declaration of consent under data protection law or if the data has been processed unlawfully. Right to restriction of processing
As the data subject, you have a right to restriction of processing, e.g. if you believe that the personal data is incorrect. Right to data portability
As the data subject, you have the right to receive the personal data concerning you in a structured, commonly used and machine-readable format. Right to object
As the data subject, you have the right to object at any time, on grounds relating to your particular situation, to the processing of certain personal data concerning you. In the case of direct advertising, you as the data subject have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct advertising. Right to withdraw your consent under data protection law
You can withdraw your consent to the processing of your personal data at any time with effect for the future. However, this does not affect the legality of the processing carried out up to the point of withdrawal.

You can also lodge a complaint with a data protection supervisory authority at any time if you are of the opinion that the data processing does not comply with data protection regulations.

Google Analytics

We use Google Analytics to analyze and improve the use of our website.

Google Analytics is a web analysis service provided by Google Inc (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de

We use Google Analytics with the extension “anonymizeIp()”. This shortens the IP addresses (so-called IP masking). A reference to specific persons can thus be excluded.

Google participates in the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. This means that there is an appropriate level of data protection even in the exceptional cases in which Google transfers personal data to the USA.

The legal basis for the processing of data with the help of Google Analytics is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.

Information about the third-party provider: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001 Further information on the terms of use: www.google.com/analytics/terms/
Further information on data protection: www.google.com/intl/de/analytics/privacyoverview.html

The following media agencies of the Serviceplan Group deliver online campaigns for their advertising customers via technical systems of technology service providers (so-called “ad servers” and “demand side platforms”):

Mediaplus Austria GmbH & Co KG
Mediaplus Berlin GmbH & Co KG
Mediaplus Forward GmbH & Co KG
Mediaplus Geo Intelligence GmbH & Co KG
Mediaplus Group for Innovative Media GmbH & Co. KG
Mediaplus International GmbH
Mediaplus Cologne GmbH & Co KG
Mediaplus Media 1 GmbH & Co. KG
Mediaplus Media 2 GmbH & Co. KG
Mediaplus Hamburg GmbH & Co KG
Mediascale GmbH & Co KG
Mediateam 360 GmbH & Co KG
Nayoki Mediaplus GmbH & Co KG
Plan.Net Group for Digital Communication GmbH & Co. KG
Plan.Net Neo GmbH & Co. KG
Plan.Net Hamburg GmbH & Co. KG
Plan.Net Media Erste Mediaagentur GmbH & Co. KG
Plan.Net Performance GmbH & Co. KG
Prex Programmatic Exchange GmbH & Co. KG
Saint Elmo’s Tourismusmarketing GmbH

The service providers’ ad servers use browser cookies and mobile identifiers to mark and recognize end devices (web browsers or mobile apps).

Processing purposes, legal bases

If the processing purpose is the storage of information on your end device or the personalization of advertisements, the legal basis in each case is

Your consent in accordance with Art. 6 para. 1 lit. a GDPR. In addition, the legal basis is the protection of the legitimate advertising interests of our customers in accordance with Art. 6 para. 1 lit. f GDPR. This includes the display of non-personalized advertisements and the statistical evaluation of the effectiveness of the advertisements.

Further information on processing purposes and legal bases for data processing in the context of online marketing can be found at: https://iabeurope.eu/iab-europe-transparency-consent-framework-policies/#Appendix_A_Purposes_and_Features_Definitions.

Browser cookies

These are small text files or simple entries in a database that your browser saves. The data in the cookies can only be read again by the system that wrote them. To identify end devices when advertising is delivered, the cookies set by the ad servers contain a pseudonymous, unique sequence number (identifier). When a cookie is deleted, the identifier on the end device is also irrevocably deleted. The cookies used by the systems do not cause any damage to your end device (e.g. computer / tablet), in particular they do not contain any viruses. You can prevent the storage of cookies by selecting the appropriate settings in your browser; in this case, you may no longer be able to use all the functions of the platform or the website you are visiting. The same applies to the deletion of stored cookies.

Marketo

a) Type and scope of data processing
We use a service provided by Marketo EMEA Ltd, 4-6 Riverwalk, Citywest Business Campus, Dublin 24, Ireland (hereinafter “Marketo”)
on our website to collect statistical data on user behavior on our website. This enables us to tailor and optimize our range of services accordingly. Marketo is also used to provide an appropriate range of case studies, publications, market studies and similar materials as well as for optimized email marketing.
For this purpose, we store one or more cookies on your end device, which we use to collect information for marketing and optimization purposes, which in turn is stored and processed
on the Marketo servers. The information collected may be combined with other information that you voluntarily provide on our website in order to create a profile.
Your personal data may be stored and processed in any country in which Marketo has facilities or in which service providers are contracted. Marketo ensures that personal data transferred outside the EEA is subject to adequate protection, namely the European Commission’s Standard Contractual Clauses. When transferring personal data from the EEA and Switzerland to the USA, Marketo complies with the EU-US Privacy Shield Framework and the Swiss-US Privacy Shield Framework as set out by the U.S. Department of Commerce.

b) Purpose and legal basis
Marketo is used to analyze the usage behavior of our website. The legal basis is your consent in accordance with Art. 6 para. 1 lit. a) GDPR.

c) Storage period
The stored data will be deleted by us – subject to statutory retention periods – as soon as the above-mentioned purposes have been achieved.

d) Right to object
The data collected may be combined with the personal data you voluntarily provide on the website to create a profile. You can object to profiling by deactivating the cookie function in your browser.
You can also opt out of receiving marketing messages from Marketo or its affiliates by following the unsubscribe or opt-out link in an email; by unsubscribing via the Serviceplan Preference Center at pages.serviceplan.com/preference-de or by sending an email to crm@serviceplan.com or by post to: Serviceplan Group SE & Co KG, Brienner Str. 45 a-d, 80333 Munich. In the event that you opt out of receiving marketing-related emails, you may still receive important administrative messages.

Mobile identifier

Advertising can also be delivered in mobile applications (apps) via the platform. For this purpose, the apps can use a so-called mobile identifier, which is provided by the operating system of your end device (Apple iOS or Google Android). This identifier is used in the same way as a cookie that contains a pseudonymous sequence number. The systems of the advertising service providers can neither change nor delete the identifier themselves. However, you can prevent the use of the identifier by making the appropriate setting in the app or in your operating system; in this case, you may no longer be able to use all the functions of the app or system. The same applies, depending on the app and operating system, to changing or deleting the identifier. For details, please refer to the privacy policy of the respective app and your system.

Campaign control on advertising websites

Control and measurement of the number of ad impressions in absolute terms and per end device (web browser or mobile app), control of the sequence of individual advertising media that are displayed on an end device. Measurement of reactions to advertising media (clicks on or mouse movements over advertising media). Measurement of the individual page of an advertising marketer on which an advertisement is displayed. Measurement of whether an advertisement was visibly loaded on the screen of an end device. Pseudonymous browser cookies or mobile identifiers are used to identify the end devices.

Control of user-based online advertising (so-called targeting)

The service providers collect and process your usage behavior on our behalf pseudonymously on websites of advertising customers and on advertising websites. This data is used to retarget end devices with targeted advertising according to your usage behavior. The pseudonymous identifiers can also be assigned to advertising categories (e.g. presumed age between 18 and 35 years or interest in cars). However, these categories always apply to a larger group of end devices, both individually and together. This means that we or the service providers cannot identify you as a user either via the advertising ID as such or via the categories assigned to the ID as a person.

Campaign impact tracking on the websites of advertising clients

Through tracking, contacts that users have with advertisements on other websites (visual contacts and clicks on advertising banners) are related to subsequent interactions on the advertiser’s websites. The data collected is statistically evaluated in order to optimize the performance of the media campaigns.

The following service providers are used by the above-mentioned agencies of the Serviceplan Group to deliver, control and measure online campaigns:

Adition

Address of the service provider:
ADITION technologies AG
Oststraße 55
D-40211 Düsseldorf

The following third-party cookie is used to collect data:

Cookiedomain: adfarm3.adition.com
Cookie name: UserID1
Cookie duration: 180 days after contact

You can prevent the recording of usage data by the system at any time by setting an opt-out cookie. If you delete the cookies in your browser, opt-out cookies will also be deleted. You will then have to opt out again.

You can find an opt-out option and further information on data protection at Adition at: https://www.adition.com/datenschutz-plattform

Flashtalking

Address of the service provider:
Flashtalking – Trademark of Simplicity Marketing Limited
Suite 1, 3rd Floor 11-12 St. James’s Square
London, United Kingdom, SW1Y 4LB

The following third-party cookie is used to collect data:

Cookiedomain: flashtalking.com
Cookie name: flashtalkingad1
Cookie duration: 2 years after contact

An opt-out option and further information on data protection at Flashtalking can be found at: http://www.flashtalking.com/privacypolicy/

The Tradedesk

Address of the service provider:
UK Tradedesk Ltd (Co.No 8539108)
11th Floor / Whitefrieas Lewins Mead
Bristol BS1 2NT

The following third-party cookie is used to collect data:

Cookie domain: adsrvr.org
Cookie name: TDID
Cookie duration: 1 year after contact

You can find an opt-out option with UK Tradedesk at: http://www.adsrvr.org/

Adform

Address of the service provider:
Adform ApS,
Wildersgade 10B,
1408 Copenhagen,

You can find an opt-out option with Adform at: https://site.adform.com/datenschutz-opt-out/

Further information on data protection at Adform: https://site.adform.com/privacy-center/overview/

If you have any questions or complaints on these topics, you can contact us by e-mail at set_privacy@saint-elmos.com.

Data privacy

Informational use

Use of cookies

Contact form

Application option

Newsletter

Storage duration

Google Analytics

Processing purposes, legal bases

Browser cookies

Marketo

Mobile identifier

Campaign control on advertising websites

Control of user-based online advertising (so-called targeting)

Campaign impact tracking on the websites of advertising clients

Adition

Flashtalking

The Tradedesk

Adform