Rethinking prevention. Balls for balls.

Prevention that resonates through cultural and emotional relevance.

Young men rarely, if ever, attend preventive urological check-ups — simply because they find them embarrassing.

Together with FAQ YOU, we turned World Cancer Day into a moment of prevention awareness during a Borussia Dortmund home match. Four test stations in and around the stadium offered fans the opportunity to get checked.

To encourage participation, every fan who completed a check-up received a signed football from their BVB idol, with the chance to win a signed jersey from Maximilian Beier. On match day, we also launched a live fan chat, while BVB players openly shared their own experiences with preventive health screenings.

A true win-win for everyone: fans engaged with an important health topic, and prevention became part of football culture.

Balls for Balls.