Action over awareness. Balls for Balls.
Get your balls touched by a doctor to get a ball touched by Borussia Dortmund’s players.
Testicular cancer is the most common cancer among men aged 16-35. The same men who avoid testicular check-ups out of embarrassment.
FAQ YOU partnered with football club Borussia Dortmund (BVB) to give men an incentive that was stronger than their feeling of embarrassment. Balls for Balls: Every fan who got his balls touched by a doctor received a ball touched by BVB players.
With four check-up tents placed in and around BVB’s stadium on a matchday, BVB was able to turn a sensitive health topic into a part of the fans’ matchday routine.
FAQ YOU used fandom to go beyond testicular cancer awareness and drive real, impactful action.
k
Men screened
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Impressions
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Online Screening Certificates
1x Gold
1x Gold | 1x Bronze
1x Silver
2x Bronze
1x Bronze
