Dynamic DooH for LOTTO

With a smart Digital-Out-of-Home (DooH) campaign, we brought the lottery game "6aus49" into the spotlight, leveraging an intelligent strategy of Dynamic Creative Optimization (DCO).
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Ad creatives tailored to location and time

Duration: Several weeks

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Screens: Numerous across Hamburg

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Contacts: Thousands of interactions city-wide

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"This campaign showcases marketing at its best: delivering the right message at the right time to the right audience. By strategically placing location- and time-sensitive messages across the city, we turned this campaign into a success story for all of Hamburg."

Detlef Arnold

Managing Director, Saint Elmo’s Hamburg