Two countries, one passion

Saint Elmo’s Tourism evokes cross-border retro charm.
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The Oberstdorf-Kleinwalsertal ski region needed a bold, distinctive look to stand out from the often-interchangeable branding of other tourist destinations. Our approach ensured the region stood out in the competitive ski market.
Minimalistic retro charm

Our campaign tapped into 1950s and 1960s design aesthetics, blending characterful colors with striking black-and-white imagery and headlines stripped down to their essence.

Gliding to the finish

The campaign rolled out across Germany and the Netherlands, leveraging DOOH, SEA and SMA initiatives, programmatic online audio, and special-interest channels. It was further supported by the launch of a revamped website.

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“The campaign aims to convey freedom, optimism, fun, and ease while leaving room for personal associations.”

Arwed Berendts,

CCO, Saint Elmo’s Tourism