A pink lama as brand ambassador

How a fluffy mascot helped Jules Mumm win the hearts of an ever-growing fanbase.
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The verdict: “Oh yeah!”

Today, our pink llama receives fan mail like a Hollywood star. People resonate with the campaign tagline, using Jules as profile and header images on their social media. Instagram followers have grown nearly sixfold since the campaign launched, and the GIFs of Jules in action—uploaded to giphy.com—have racked up an astounding 516.6 million views. What does Jules say about all this hype? “Yippie, Yippie, Boom, here comes Jules Mumm!” We couldn’t agree more.

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