Ready for a new world
Inspiring young and old alike for the adventure of school - with Scout.
The start of school is an exciting milestone for both parents and children, and Scout has always been part of that journey. We developed a new corporate design and a campaign focused on the emotional moments in the daily life of young students.
The adventure of school
From the journey to school to the classroom and back home, Scout is always there. Our campaign highlighted the anticipation, curiosity, and joy of children starting school, focusing on their expressions and body language. Parents, teachers, and classmates are subtly included in the background for authenticity.
A fresh look for the next generation
We created a custom typeface and a vibrant palette of colors and shapes designed to appeal to both children and their parents. The new brand identity reflects the qualities that Scout school bags have stood for over 40 years: lightness, vibrant design, ergonomics, safety, and quality.
Scout goes digital
In addition to emotional storytelling, Saint Elmo’s spearheaded the brand’s digital transformation. This included managing media campaigns and optimizing all digital touchpoints, including the website. An omnichannel sales strategy was developed to seamlessly connect brick-and-mortar retailers with e-commerce platforms.Neben der Emotionalisierung ist Saint Elmo’s für die stärkere Digitalisierung der Marke verantwortlich. Dazu gehören die mediale Kampagnenführung sowie die Optimierung aller digitalen Touchpoints inklusive der Website. Ein Omnichannel-Vertriebskonzept soll zudem eine nahtlose Verbindung des stationären Handels mit E-Commerce-Plattformen ermöglichen.