What is Iggy Pop doing in the Bavarian Forest?
Saint Elmo's develops a punk-inspired launch campaign for SCHOCK sinks.
How do you present a kitchen brand that stands for cult, innovation, and style? For the Bavarian sink manufacturer SCHOCK, we created an unconventional campaign featuring punk legend Iggy Pop as the brand ambassador. The spotlight: the new product line, CRISTADUR® Green Line, and the sustainability strategy, SINK GREEN.
An ambassador with style
In the enchanting ad film, Iggy Pop stands beside a kitchen sink in the heart of the Bavarian Forest, charmingly narrating the story of SCHOCK and its sustainability initiative, SINK GREEN. Surrounding him are lynxes, otters, and other protected animal species native to the Bavarian Forest, symbolizing SCHOCK’s commitment to sustainability.