How does lifestyle make its way into the bathroom?
Saint Elmo’s stages three different cross-media product campaigns for Duravit bathroom collections.
Three bathroom series, three target groups, three creative campaigns - one unmistakable brand. Saint Elmo’s designs three cross-media campaigns for Duravit, positioning the bathroom as an aesthetic space for individuality while enhancing the overarching brand recognition. Aligned with the new brand claim, "Upgrade Your Everyday," the Duravit campaigns celebrate the lifestyle of each specific audience.
Feel The Flow
The campaign for Duravit’s Soleil bathroom series, designed by Philippe Starck, targets quality-conscious buyers who value minimalism and aesthetics alongside functionality. Under the slogan “Feel the Flow,” the bathroom is showcased as a place of relaxation and balance.
Be My No.1
For the Duravit No.1 design series, the bathroom becomes a colorful stage for the young, urban generation. Themes such as individuality, friendship, fun, and positive self-confidence take center stage. The message: In a Duravit bathroom, you can freely express your personality.
Ceremony Of Zen
With the Zencha campaign, Duravit appeals to an audience with a high demand for exclusivity. The focus is on the fusion of tradition, modernity, and top-tier quality. The atmospheric setting is inspired by the Japanese tea ceremony, which was the central influence behind the design of this series.
Symphony of Design
Despite distinct color schemes for each campaign, a clear brand frame ensures consistency, contributing to Duravit’s overall brand image and awareness. This extends to the three campaign films, which artfully highlight Duravit’s design lines.