Bike Festival Riva del Garda – moving mountains
Celebrating 30 years of the Bike Festival Riva del Garda: Saint Elmo’s Tourism brings a fresh look to pure biking thrills.
For the festival’s milestone anniversary, we created a modern and unique corporate identity that perfectly captures the dynamic energy of the event.
A design that stands tall
The word “BIKE” took center stage in our communication concept, styled to reflect the rugged cliffs and mountain silhouettes of Riva del Garda. A camouflage grid, symbolizing a connection to nature, infused the design with a contemporary and technical edge. To bring this vision to life, we deployed a multi-tiered media mix featuring branding and performance campaigns across SEA, social media, mobile location-based advertising, programmatic campaigns, and special-interest media.