Save What You See: Protect the Rainforest with a tap
Together with the WWF, we created an experience to show exactly what each donation can do to protect the rainforest.
SAVE WHAT YOU SEE was the first interactive banner to make the impact of donations visible. With every tap on the banner, a specific area of the rainforest was saved - precisely the size of the user's mobile screen.
Save with a single tap
For the first time, users could directly see what and how much they were protecting. To make the initial step effortless, our media partners sponsored the first click, allowing users to save rainforest land for free. After the initial click, the banner directed users to a landing page where they could see how much more of the rainforest they could save by donating their own money.

Clicks sponsored by media partners
Reach via media contacts
Click-Through Rate (CTR): Average rates above the benchmark
CTR: Significantly above the benchmark for selected formats
Square meters of rainforest saved
Mediapartner
Mediapartner
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Mediapartner

2x Bronze

1x Shortlist

1x Gold

1x Gold | 1x Shortlist | 1x Finalist

2x Gold

1x Bronze

1x Gold

1x Bronze