
Taste without compromise
Think vegan is boring and bland? Not with our international campaign for the new food brand beleaf.
For beleaf, the latest brand from Swiss heritage company Emmi, we crafted a vibrant campaign that highlights the exceptional taste of their plant-based drinks, shakes, and yogurts. The tagline says it all: Don’t waste your taste!
Deliciously bold
The design draws inspiration from the eye-catching product packaging, featuring jungle motifs that tie into the brand name “beleaf.” Just as the beleaf products stand out on the shelf, the campaign visuals are bursting with color and energy, setting them apart from typical vegan food marketing and inviting consumers to indulge in plant-based flavors. The international campaign spanned OOH, print, website, and social media.