Electrifying Cars
Accelerating new mobility – with the launch campaign for the e.wave X by e.GO.
The e.wave X by e.GO is an electric car that sets new standards in urban mobility – and not just in terms of sustainability. Our launch campaign primarily targeted the generation of style-conscious and change-ready urban dwellers who want mobility without guilt.
And we did it with style.
Under the slogan “The Time is Now!” we positioned the e.wave X as a stylish and sustainable city car. Quick headlines playfully engage with clichés while simultaneously emphasizing authenticity. The editorial look, featuring black-and-white images by photographer Magnus Winter, provides the perfect stage for the urban electric speedster.
World premiere in Berlin
The campaign kicked off with a world premiere in Berlin: At a gala event attended by numerous guests and celebrities, none other than Brazilian football world star Neymar Jr. who introduced the e.wave X to the global audience.