Agencies
The Saint Elmo’s Group is part of the global Serviceplan Group, providing access to an extensive network of experts and shared resources. Our integrated group includes the two creative agencies St. Elmo’s Munich and Hamburg, the MediaTeam 360, the social and performance agency Boost, as well as our tourism specialists from the House of Tourism.
Kathrin Jesse
Kathrin Jesse is the CEO of the Saint Elmo's Group. The experienced strategist and agency manager has over 20 years of agency experience, with positions at Scholz & Friends, Saatchi & Saatchi, DDB, and the Wirz Group in Zurich. Before joining Saint Elmo's, she was the CEO of BBDO Germany.
Tel: +49 151 22185845
E-Mail: k.jesse@saint-elmos.com
Matthias Harbeck
Matthias Harbeck has been the CCO of the Saint Elmo's Group since July 2022 and has been with the Serviceplan Group for 16 years. With over 1,000 awards won, he is one of Germany's most awarded creatives and has played a key role in bringing Serviceplan into the top 3 of German creative agencies. Among the multiple award-winning campaigns under his leadership are Meltdown Flags, the PENNY Christmas campaigns, MINI Minimalism, LEGO Build with the Force, Laut gegen Nazis, and The Dark Side of Sugar.
Tel: +49 172 4176954
E-Mail: m.harbeck@saint-elmos.com
Hannes Haller
Hannes Haller is Managing Partner of Saint Elmo's Tourism and the Saint Elmo's Group. He founded the successful tourism agency 30 years ago and integrated it into the Saint Elmo's Group in 2017. Since then, the tourism specialists have grown both qualitatively and quantitatively, serving top tourism brands in Austria, Germany, Italy, Luxembourg, and Switzerland. In addition to developing the portfolios, his responsibilities also include the integration of new companies, such as Saint Elmo's Boost and Linking Brands.
Tel: +49 171 5773917
E-Mail: h.haller@saint-elmos.com
St. Elmo’s Munich is one of our two creative agencies. Here, we work with smart strategy, powerful creativity, and outstanding design, all fueled by passion, to make brands shine. Across all media platforms, for all target groups, along all touchpoints. Our work is frequently recognized with creative awards – certainly not the only proof of successful communication, but one we are especially proud of.
Kathrin Jesse
Kathrin Jesse is the CEO of the Saint Elmo's Group. The experienced strategist and agency manager has over 20 years of agency experience, with positions at Scholz & Friends, Saatchi & Saatchi, DDB, and the Wirz Group in Zurich. Before joining Saint Elmo's, she was the CEO of BBDO Germany.
Tel: +49 151 22185845
E-Mail: k.jesse@saint-elmos.com
Christian Sommer
Christian Sommer is Creative Managing Partner at the Saint Elmo’s Group. He oversees creative processes across the group and locations, with a special focus on design, branding, and innovation projects. Originally from Ulm, he began building his career at Serviceplan Munich. Over the years, he has held roles at Scholz & Friends Switzerland and various positions within the Serviceplan Group, earning over 450 national and international awards, including Cannes Lions, Clio, ADC, and many more. As a regular jury member for the ADC, Clio Awards, and others, he is recognized as one of Germany's top creatives. As a professional ski guide, he aims to lead Saint Elmo’s to unprecedented creative heights.
Tel: +49 176 12050181
E-Mail: c.sommer@saint-elmos.com
At St. Elmo’s Hamburg, we energize our clients’ brands every day—with ideas, design, strategies, and, most importantly: emotions. Sometimes bold, sometimes subtle. At times we dive deep into a complex topic and emerge with a simple, clear message. Our work not only earns us awards but also secures us even more projects from our clients.
Anna Lee Sønnichsen
Anna Lee Sønnichsen brings extensive experience in campaigning for strong brands. She is transitioning within the Serviceplan Group from Serviceplan Cologne to Saint Elmo’s. Since early 2021, she served as Managing Director of Consulting at Serviceplan Cologne, where she was responsible for clients such as C&A, DKMS, Continental, Hartmann, and Heinz. She played a key role in driving the agency’s transformation towards impactful B2C campaigning. Her previous roles include positions at Jung von Matt, thjnk, and Kolle Rebbe, where she worked on renowned brands such as TUI Germany, AUDI International, BIONADE, NIVEA, SATURN, and Zott.
Tel: +49 170 4139671
E-Mail: a.soennichsen@saint-elmos.com
Peter Gocht
Peter Gocht is the Creative Director and Managing Partner at Saint Elmo's Hamburg, where he oversees the integration of classic and digital brand communication. A leading creative, he has previously served as Creative Director at Jung von Matt, Grabarz & Partner, and Kolle Rebbe, as well as Global Executive Creative Director at Serviceplan and a member of the Creative Board. His campaigns for clients such as Mercedes-Benz, Netflix, Universal, and Google, along with the global "I am Nikon" campaign, have earned numerous creative awards, including six Cannes Lions and a Grand Prix at the New York Festivals.
Tel: +49 151 40205025
E-Mail: p.gocht@saint-elmos.com
Saint Elmo’s Tourism is an agency specializing in comprehensive consulting and international marketing for the tourism industry. Our core competencies include tourism expertise, data-driven marketing, local insights, and impactful communication across the entire tourism value chain. We provide consulting, planning, design, promotion, and communication services for tourism brands. As specialists in tourism marketing, we operate under the Saint Elmo’s banner within the House of Tourism of the Serviceplan Group.
Claudia Raith
Claudia Raith has been Managing Partner at Saint Elmo's Tourism since July 2023, bringing over 14 years of passion and expertise to our tourism clients. Her work includes campaigns for Dolomiti Superski, Baden-Württemberg, and Schleswig-Holstein, as well as creative projects like an exclusive sneaker collaboration between the Black Forest and Puma, showcasing her talent for connecting people and brands. In her free time, the native of the Black Forest, with a strong love for fine living, enjoys staying active outdoors.
Tel: +49 171 5737679
E-Mail: c.raith@saint-elmos.com
Isabell Decker
Isabell Decker has been Managing Partner of Saint Elmo's Tourism since July 2025. She brings a diverse background of experience in the tourism industry from a wide range of activities in the tourism industry. The experienced tourism expert is responsible for the areas of New Business & Client Management, strategic development of the portfolio „Strategy & Brand Experience Design“ as well as growth and cooperation potential for the company.
Tel: +49 171 4183512
E-Mail: i.decker@saint-elmos.com
We specialize in digital marketing strategies and campaigns. Anyone can say that, right? True, but with us, precise data meets fresh designs, creative minds sip coffee with performance geeks, and AI is one of our closest allies. So, we don’t just create content and campaigns that perform; we make sure they look great too.
Olaf Nitz
With over 20 years of experience in the digital field, Olaf Nitz is a seasoned digital expert. His career spans management roles in agencies and the financial industry, as well as at Österreich Werbung, alongside a long-standing position as a lecturer at universities and colleges. Originally from Swabia, he now serves as the Managing Director of Saint Elmo's Boost in Vienna, overseeing Data & Analytics and Performance Marketing. In this role, he advises and supports clients from various industries in the conception and implementation of data-driven marketing activities.
Tel: +43 664 8413197
E-Mail: o.nitz@saint-elmos.com
Partneragenturen
LINKING BRANDS is Austria’s leading agency for international partnership marketing, connecting brands in innovative and strategic ways. With an extensive network of renowned partners, we create both short-term synergies and long-term, sustainable partnerships. Whether it’s about entering new markets or reaching existing target audiences, we bring brands and tourism partners together based on target groups, strategy, and values, and coordinate campaign management from start to finish.
Caroline Mudrak
Caroline Mudrak has been passionate about tourism and marketing for many years. After working at the Rote Wand in Zug am Arlberg and airberlin in marketing, she joined team4tourism (now LINKING BRANDS) in 2013. Since July 2023, Caroline Mudrak has been Managing Partner at LINKING BRANDS, a subsidiary of Saint Elmo’s Tourism.
E-Mail: c.mudrak@linkingbrands.com
Stephan Kalinka
Stephan Kalinka has been working in tourism marketing since 1994. After roles at GFB & Partner Marketing Services in Zell am See and Prodinger | GFB in Salzburg, he became a client advisor at Saint Elmo’s Tourism, part of the Serviceplan Group, in 2017. Since 2023, he has been Managing Partner at LINKING BRANDS.
E-Mail: s.kalinka@saint-elmos.com
PROJECT M is one of the leading strategy and consulting firms in the areas of location, tourism, and leisure development in the DACH region. Since 1998, we have been advising renowned companies, national and regional organizations, cities and regions, spas and health resorts, destinations, and associations in the fields of location and organizational development as well as infrastructure and experience space development, providing value-adding, professionally grounded, and independent guidance.
Peter C. Kowalsky
Peter C. Kowalsky has been a consultant and facilitator for over 15 years in the fields of destination/location development and organizational development/change management at PROJECT M. Throughout his career, the native Hamburg resident has led and moderated over 500 projects in Germany and Austria, including destination and location development, location marketing, town center and district development, as well as participatory processes, forums, and strategy workshops. His areas of focus include strategy and profile development, brand development and management, destination management (leisure and MICE), marketing and sales, product and offering development, as well as organizational development, process, and change management. Additionally, Peter C. Kowalsky enjoys sharing his expertise through moderation, design thinking processes, and keynote presentations.
E-Mail: peter.kowalsky@projectm.de
Cornelius Obier
Cornelius Obier has been the managing director of PROJECT M GmbH since its founding in 1998. Since 1996, his professional passion has been supporting tourist regions, projects, and organizations. In over 1,000 consulting projects he has led to date, he has successfully demonstrated his analytical and strategic strengths. He also enjoys sharing his insights and experiences as a moderator of events and workshops, as well as a keynote speaker. In doing so, he draws on knowledge gained from tourism-related networks and collaborations.
E-Mail: cornelius.obier@projectm.de
As a joint agency of the Mediaplus Group and the creative agency Saint Elmo’s, Mediateam 360° offers all the benefits of a large international agency network while maintaining the independence and agility of a dynamic, customer-focused agency. The team develops and quickly implements comprehensive, brand-specific regional and international 360° media concepts from one unified team.
Aninka Vetter
Aninka Vetter has been active in the media industry for over 25 years. After working at Lowe Koch Media, Mindshare, and Axel Springer Mediahouse in Munich, she first joined the Mediaplus Group in 2007. In 2012, she moved to the GroupM agency MEC (now Wavemaker), before returning to the Mediaplus Group as Managing Director in 2016. Since July 2023, Aninka Vetter has been responsible for the media agency Mediateam 360°, a Mediaplus subsidiary in which Saint Elmo’s Group also holds shares.
Matthias Hahn
Matthias Hahn has been working in media agencies since 1994. After stints at Optimedia Düsseldorf (1994-2001 / last position: member of the management board) and Heye OMD Munich (2001-2014 / managing director), Matthias Hahn has been the managing director of Mediateam 360° for 10 years.
St. Elmo’s Munich
+49 89 5999580
August-Everding-Str. 25
81671 München
St. Elmo's Hamburg
+49 40 2022888302
Steinhöft 9
20459 Hamburg
St. Elmo's Tourism
+49 89 46 23 72 0
August-Everding-Str. 25
81671 München
St. Elmo's Boost
+43 664 20 29 028
Karolingerstraße 1
5020 Salzburg,
Österreich
© Copyright 2025 SAINT ELMO'S
All Rights reserved.