
Revolution seeks pioneers
For a new chapter in aviation: a cross-media recruiting campaign for Lilium.
The aviation company Lilium has a bold vision: revolutionizing commercial air travel with electric passenger aircraft. And it’s no empty promise – production has already begun at their headquarters in Weßling near Munich. To meet this challenge, Lilium needed skilled professionals and entrusted us with creating their recruiting campaign.
Ready for takeoff
The cross-media recruiting campaign ran across online platforms, radio, print, social media, OOH, DOOH, and a dedicated campaign website. Media planning and distribution were managed by our sister agency Mediateam 360°. To directly reach potential applicants, the campaign targeted locations near companies with similar talent pools and the area surrounding the production site in Weßling.

“The Lilium Jet represents the next evolutionary step in aviation, ushering in a new era: electric air mobility. Working on its production means shaping the future of flight. The campaign slogan ‘Our Future Takes Off With You’ captures this message perfectly. We’re proud to contribute to making Lilium’s vision a reality through employee marketing.”
Lasse Matthiesen
Managing Director, Saint Elmo’s Hamburg